AI optimisation (GEO)
More and more buying decisions start with a question to ChatGPT, Gemini, Perplexity or Google’s AI Overview. We make your website a clear, trustworthy source for AI, so assistants mention, cite and recommend you – and we measure whether that actually happens.
We usually reply the same or the next working day.
Starting point
These are the words businesses use when they come to us about AI visibility.
The solution
We check robots.txt, firewall and CDN settings so the search bots of ChatGPT, Perplexity, Gemini and others aren’t turned away from your site. Key content must be in the server-rendered HTML, because many bots don’t run JavaScript.
Schema.org markup for your business, services, products and FAQ, plus an llms.txt file. That way AI understands exactly who you are, what you offer, where you operate and what it costs.
Answer first, explanation after. We rewrite your key pages so they answer exactly the questions your customers ask AI – with facts, figures and comparisons worth citing.
AI doesn’t rely only on what you say about yourself. We align your Google Business Profile, directories and social media, and find the places where your name should also appear – reviews, media, industry lists.
Real people on the site, contact details, company registration number, past work, customer feedback and up-to-date dates. AI prefers sources that show real experience and an accountable business behind them.
We regularly ask AI assistants the same set of questions and track whether and how you are mentioned. In GA4 we separate out traffic and enquiries coming from ChatGPT, Perplexity and Gemini.
What’s included
Concrete tasks, not a vague “we optimise for AI”.
Process
Seven steps. The first is free and shows whether there’s a problem at all.
We ask ChatGPT, Gemini and Perplexity around ten questions your customers would ask and show you the answers. You see straight away whether you’re mentioned, whether the information is right and who gets recommended instead of you.
Together we list the questions your customers’ buying decisions start with – “best accountant in Tartu”, “which is better, X or Y”, “how much does … cost”. With this set we measure the starting point in all the main AI assistants.
Bot access, indexing in Google and Bing, speed, server HTML and structured data. AI search relies on search engine indexes – if a page isn’t there, AI won’t find it either.
We rewrite your key pages, add FAQs, facts and comparisons, and create pages for questions your website doesn’t answer yet. We write for people – what is clear to a person is clear to AI too.
We make your business details consistent wherever you’re mentioned and plan where else you should be talked about: reviews, industry directories, partners, media.
We repeat the same set of questions and compare against the baseline. We also show in GA4 how many visitors and enquiries actually came from AI assistants.
AI models and their sources change constantly. If you wish, we monitor visibility monthly, add content and adjust the plan based on what actually works.
Technology
Each AI assistant finds information a little differently. We optimise so you’re found in all the main ones.
The most widely used AI assistant. With web search it reads fresh pages and cites its sources, so both your website and what others write about you matter.
Shown right above Google’s search results. It relies on Google’s index, so classic SEO is the foundation here.
Searches fresh sources for every question and shows them clearly. It readily cites well-structured, fact-rich pages.
Relies on Bing’s index, which Estonian businesses often forget about. Setting up Bing Webmaster Tools is simple and often missing.
Our work
Behind every project is a real company with a real goal. See what we’ve built.
Testimonials
Long-standing partnerships say more than any slogan. Several of the clients below have been with us for over seven years.
We have worked with Birk for eight years now. This time we wanted a new website for the company, and the goals were set high from the very start – in visuals, functionality, manageability and SEO. Thanks to Birk’s professional approach we got a website of a high standard that met our expectations 100%. The collaboration went smoothly because Birk is a very good and direct communicator, helpful, dependable and conscientious.
Karina Riive
LIGNAMETS OÜ, FARMLAND PURCHASING MANAGER
We ordered a feature-rich bespoke online store from Zezz. It was also important that it integrate with our accounting software. Zezz handled the task well and has been our day-to-day web development partner since 2018. Overall score 8/10 – there is always room to do better.
Aivo Kuldmeri
WESTBERG KAUBANDUS, MANAGING DIRECTOR
As a client you sometimes feel that you don’t know exactly how, and sometimes not even exactly what. But our collaboration has produced a website that our own people value and others try to copy. Thank you for the patience, the good ideas and the understanding. Thank you for visualising it and making it visible. I liked that Zezz keeps its word and stays flexible.
Mart Tilk
MANAGER, MÄRJAMAA SPORTS CENTRE
For projects we give a fixed quote. For ongoing work we measure the time spent and invoice for the actual hours – no more.
Questions
If you can’t find your answer here, call or write – we’ll answer honestly, even when the answer isn’t “yes”.
GEO (Generative Engine Optimisation), also called AEO or LLM optimisation, is the work of making sure AI assistants like ChatGPT, Gemini and Perplexity find your business, understand it correctly and mention or recommend you in their answers. Classic SEO gets you into Google’s list of results; GEO gets you into the answer itself.
No, it builds on SEO. AI search reads pages from search engine indexes, so a site that is hard to find in Google and Bing stays invisible to AI as well. That’s why we always sort out technical SEO too – for AI we add content structure, consistent data and mentions beyond your website.
No. Nobody controls what an AI model answers, and answers change with model updates and with how the question is worded. We do everything that is within your control and show, with measurements, how your visibility changed. Be wary of anyone who promises a guaranteed place in AI answers.
AI search that reads the web in real time – Perplexity, ChatGPT search and Google’s AI Overviews – usually picks up changes within a few weeks of the page being re-indexed. A model’s own “memory”, its training data, updates less often, over months or even a year. That’s why we focus first on what works faster.
Usually not all of them. Bots fall into two groups: search bots, which bring your site into AI answers with a link, and training bots, which collect content to train models. Search bots are almost always worth allowing; for training bots it’s your call. We set up robots.txt the way that suits you.
The hourly rate is 50 € + VAT. The initial check is free. An audit with technical fixes and a baseline measurement usually comes to 400–900 €; content work depends on the number of pages. Ongoing monitoring and improvements start from a couple of hours a month. Before we start, we tell you how much work your goal realistically needs.
Measurement, content work and brand consistency work on any platform. We make the technical changes ourselves on WordPress and WooCommerce; for Shopify, Wix, Voog and others we give precise instructions or make the changes ourselves where the platform allows.
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Learn moreGet in touch
Send us your website address and a couple of competitors. We’ll ask AI assistants the same questions your customers would and show you the results – free and with no obligation.
Describe what you need in a couple of sentences. We’ll get in touch and arrange a free consultation.
Your details are never shared with third parties or used for newsletters.
