AT Sport online store: redesign and Directo integration

AT Sport is a sports store and service centre in Tallinn: running shoes, bicycles, ski and outdoor gear, close to 4,000 products from around 80 brands. We built their WooCommerce store in 2022, and in October 2026 a completely new design went live on its own theme, making the store faster, clearer and easier to use on mobile.

Highlighted solutions

• New design and custom theme: a WooCommerce theme, AT Sport 2026, written from scratch to the new design (home, category, product, checkout, login and mobile views). The home page sections (hero, sports, new arrivals, brands, servicing, gift card, blog) are managed from ACF fields without a developer.
• Mega menu: Men, Women, Kids, Sports and Brands open into a multi-column menu with a product promo. A menu item that points at a product category expands into its subcategories automatically, so new categories appear in the menu by themselves.
• Categories and filters: subcategory chips with product counts, AJAX filters (shoe features, training type, size, brand), sorting and two grid views. Product cards show the brand, discount, available sizes and an add-to-favourites button.
• Product page: size buttons, a size chart, the member price next to the regular price, stock and availability in the stores, other colours of the same model, specifications and an instalment calculator.
• Cart and checkout: a slide-in cart that shows progress towards free shipping and suggests matching extras. Checkout is split into two steps (contact and delivery, then payment), with the parcel locker picker right next to the shipping method.
• Integrations: Directo ERP (products and stock update every three hours, orders are sent to Directo), Montonio bank links, card payments and hire purchase, ESTO, the Klaviyo newsletter, Google and Meta product feeds and Google Tag Manager. Gift cards are sold in the store.
• Favourites, accounts and compliance: favourites are kept in the browser for guests and in the account for logged-in customers, so they follow them between devices. There is also a withdrawal form that meets Estonian consumer law and a cookie notice in Estonian.
• Speed, security and SEO: Redis object cache, WP Rocket and WebP images; an admin-ajax guard that rate-limits and automatically blocks runaway clients; canonical fixes for filtered pages and automatic FAQ markup from the blog’s FAQ blocks.