Small job

Convert an HTML Template to a WordPress Theme

We turn your static HTML/CSS/JS site or purchased HTML template into a pixel-accurate WordPress theme with editable text, images and menus, working forms and redirected .html URLs.

  • Typical scope approx. 16 h
  • Roughly 800 € + VAT
  • Assessment and estimate are free

You have a finished HTML/CSS/JS site, a static page built by a freelancer or a purchased HTML template, and you want to edit the content without calling a developer. We turn it into a proper WordPress theme that looks exactly like the original design.

You end up with a site where you can change text, images and menus in the admin panel, and where URLs, SEO and speed are in order.

What the job includes

  • Theme structure. We split the HTML into header, footer and page templates and load the CSS and JavaScript the WordPress way (wp_enqueue_style and wp_enqueue_script), so nothing clashes with plugins.
  • Pixel-accurate design. We compare the result with the original on desktop, tablet and phone and fix every difference.
  • Editable content. Text, images, buttons and repeating blocks become editable through ACF fields or Gutenberg blocks. We choose after seeing the template, depending on how flexible you need the content to be.
  • Menus. Header and footer menus are managed in the WordPress menu editor, and the mobile menu keeps its original behaviour.
  • Forms. The contact form in the template (often a broken PHP script or an external service) is replaced with a WordPress form solution, and we check that the emails really arrive.
  • SEO. We install an SEO plugin, carry over existing titles and meta descriptions and set up the XML sitemap.
  • Redirects. Old .html URLs get 301 redirects to the new ones, so Google rankings and external links are not lost.
  • Performance. We optimise images, fonts and scripts and leave out the unused code that templates often ship with.

What we need from you

  • The HTML template as files (a ZIP or a folder), or access to the current site if it is already online.
  • Access to the WordPress installation or hosting where the theme will go. If there is no installation yet, we set one up.
  • A note on which parts must be editable (only text, or also the order of blocks).
  • For a purchased template, the licence, so that its use is legitimate.

What is not included

Who this is for

It fits anyone with a finished site or template who wants to keep the design but manage the content themselves. If the site currently lives on another platform, see moving a website to WordPress. If you first want to know whether the current design works at all, a website UX review is the place to start.

approx. 16 h Typical scope
50 € Hourly rate + VAT
800 € Estimated total

This is an estimate, not a quote. We’ll review your site free of charge first and tell you the exact time required. If the job turns out smaller, you pay less – we bill for the time actually spent.

How this job works

  1. Send an enquiry

    Send us your site address and a couple of sentences about the problem. We usually reply the same or the next working day.

  2. We review it and give you the price

    The assessment is free. You’ll know the exact time and price before you decide on anything.

  3. We do the work and report back

    We take a backup before making changes. When the work is done you get a summary of exactly what was done and what to keep an eye on going forward.

Frequently asked questions

Will the design stay exactly the same?

Yes, the aim is a pixel-accurate result. We check the site on desktop, tablet and phone and fix deviations before handover.

Do I need ACF or Gutenberg blocks?

We choose after seeing the template. ACF suits pages with a fixed structure, blocks suit cases where you want to rearrange parts of a page yourself.

What happens to the old .html URLs?

We set up a 301 redirect from each old URL to its new address, so rankings and incoming links are kept.

Can you use a purchased HTML template?

Yes, as long as it has a proper licence. We review the template code before starting and tell you honestly whether it is in a good state to convert.

How much does it cost and how long does it take?

We start with a free review and estimate, and bill the actual time spent. Work usually begins within 1–3 working days.

Testimonials

What our clients say

Long-standing partnerships say more than any slogan. Several of the clients below have been with us for over seven years.

We have worked with Birk for eight years now. This time we wanted a new website for the company, and the goals were set high from the very start – in visuals, functionality, manageability and SEO. Thanks to Birk’s professional approach we got a website of a high standard that met our expectations 100%. The collaboration went smoothly because Birk is a very good and direct communicator, helpful, dependable and conscientious.
Karina Riive Karina Riive LIGNAMETS OÜ, FARMLAND PURCHASING MANAGER
We ordered a feature-rich bespoke online store from Zezz. It was also important that it integrate with our accounting software. Zezz handled the task well and has been our day-to-day web development partner since 2018. Overall score 8/10 – there is always room to do better.
Aivo Kuldmeri Aivo Kuldmeri WESTBERG KAUBANDUS, MANAGING DIRECTOR
As a client you sometimes feel that you don’t know exactly how, and sometimes not even exactly what. But our collaboration has produced a website that our own people value and others try to copy. Thank you for the patience, the good ideas and the understanding. Thank you for visualising it and making it visible. I liked that Zezz keeps its word and stays flexible.
Mart Tilk Mart Tilk MANAGER, MÄRJAMAA SPORTS CENTRE

See our clients and testimonials

Get in touch

Let’s talk about your project

The first hour of consultation is free and comes with no obligation. We usually reply the same or the next working day.

  • The first hour is free – even if we don’t end up working together
  • You get a concrete price and timeline, not a vague “about”
  • No sales pressure and no automated follow-up calls

Request a quote

Describe what you need in a couple of sentences. We’ll get in touch and arrange a free consultation.


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