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Small job

AI search optimisation (GEO) for your website

We make your website readable and quotable for AI assistants: robots.txt, llms.txt, schema.org data and answer-first content. No one can promise a position in AI answers.

  • Typical scope approx. 8 h
  • Roughly 400 € + VAT
  • Assessment and estimate are free
Get a quote for this job +372 5685 6556

More and more people ask ChatGPT, Gemini or Perplexity about a company, service or product, and read Google’s AI Overviews. If your site is hard for them to understand, the answer either does not mention you or gets you wrong.

This work is also called GEO, AEO or LLM optimisation. To be honest: nobody can guarantee that an AI assistant will recommend or quote you, because models and answers change. We do what is within your control and check the result.

What the work includes

  • Bot access. We review robots.txt and server-level blocking and decide with you which AI bots to allow (for example search bots and training bots separately).
  • llms.txt. We create an llms.txt file with a short overview of your company and key pages. It is a proposal, not a guaranteed standard.
  • schema.org JSON-LD. Organization, Service, Product, FAQ and Article markup that matches what is visible on the page.
  • Answer first. Restructuring key pages so a question is answered right under the heading, followed by explanation and detail.
  • Brand consistency. Your company name, description, contacts and services stated the same way on the site, in your Google Business Profile and in other public directories.
  • Fast server-rendered HTML. We check that important content is in the initial HTML and not loaded only by JavaScript, since many bots do not run scripts. Speed may also matter; see speed optimisation.
  • Internal linking. Logical links between related services and articles so topics and relationships are clear.
  • Check list. A set of prompts to ask AI assistants regularly, and a before-and-after comparison of the answers.

What we need from you

  • Administrator access to WordPress and, where needed, to hosting or the CDN.
  • Which services and products matter most, and who you want to reach.
  • A decision on whether AI bots may use your content for training or only show it in search.

What is not included

  • A guarantee of position or mentions in AI answers.
  • Mass writing or translation of new content.
  • Classic search engine optimisation more broadly; see SEO.

Who it fits

It fits a company whose customers search for a service or compare providers, and who wants the site to be among the sources of AI answers. If the site has no content worth quoting, content comes first, not technology. For measuring, Google Analytics 4 is useful, where AI assistants that send visits show up as referrers.

approx. 8 h Typical scope
50 € Hourly rate + VAT
400 € Estimated total

This is an estimate, not a quote. We’ll review your site free of charge first and tell you the exact time required. If the job turns out smaller, you pay less – we bill for the time actually spent.

How this job works

  1. Send an enquiry

    Send us your site address and a couple of sentences about the problem. We usually reply the same or the next working day.

  2. We review it and give you the price

    The assessment is free. You’ll know the exact time and price before you decide on anything.

  3. We do the work and report back

    We take a backup before making changes. When the work is done you get a summary of exactly what was done and what to keep an eye on going forward.

Frequently asked questions

Can you promise that ChatGPT will recommend my company?

No. Nobody can guarantee what AI answers contain. We improve what is in your control: access, structure, markup and clarity of content, and we check the result with prompts.

What is llms.txt and does it help?

It is a file in the site root that gives AI systems a short overview of your content. It is not an official standard and the effect is not guaranteed, but it is a small and cheap addition.

Should I block AI bots in robots.txt?

It depends on your goal. If you want to appear in AI answers, the relevant search bots must be allowed. Use of content for model training can often be restricted separately, and we decide this together.

How will I see the result?

We compile a list of prompts that are asked regularly to ChatGPT, Gemini and Perplexity, and compare whether and how you are mentioned.

How much does it cost and how long does it take?

We do a free review and estimate, then bill the actual time spent. The scope depends on the size of the site and the existing content.

Testimonials

What our clients say

Long-standing partnerships say more than any slogan. Several of the clients below have been with us for over seven years.

We have worked with Birk for eight years now. This time we wanted a new website for the company, and the goals were set high from the very start – in visuals, functionality, manageability and SEO. Thanks to Birk’s professional approach we got a website of a high standard that met our expectations 100%. The collaboration went smoothly because Birk is a very good and direct communicator, helpful, dependable and conscientious.
Karina Riive Karina Riive LIGNAMETS OÜ, FARMLAND PURCHASING MANAGER
We ordered a feature-rich bespoke online store from Zezz. It was also important that it integrate with our accounting software. Zezz handled the task well and has been our day-to-day web development partner since 2018. Overall score 8/10 – there is always room to do better.
Aivo Kuldmeri Aivo Kuldmeri WESTBERG KAUBANDUS, MANAGING DIRECTOR
As a client you sometimes feel that you don’t know exactly how, and sometimes not even exactly what. But our collaboration has produced a website that our own people value and others try to copy. Thank you for the patience, the good ideas and the understanding. Thank you for visualising it and making it visible. I liked that Zezz keeps its word and stays flexible.
Mart Tilk Mart Tilk MANAGER, MÄRJAMAA SPORTS CENTRE

See our clients and testimonials

Get in touch

Let’s talk about your project

The first hour of consultation is free and comes with no obligation. We usually reply the same or the next working day.

  • The first hour is free – even if we don’t end up working together
  • You get a concrete price and timeline, not a vague “about”
  • No sales pressure and no automated follow-up calls
+372 5685 6556 hello@zezz.ee

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