GDPR Cookie Consent Setup for WordPress (Consent Mode v2)

Many sites have a cookie banner that only looks right: the visitor clicks “Accept” or “Decline”, but Google Analytics, the Meta pixel and ad tags have already loaded. That banner does not do its job. This work makes sure the consent logic works technically: non-essential scripts and cookies do not run until the visitor has consented.

An important limit: we do technical implementation, not legal advice. What exactly your site should ask for and how your policies should be worded must be assessed by a lawyer or data protection specialist. Our job is to make the rules you choose actually work on the site.

What the work includes

Script and cookie inventory. We scan the site to find which cookies, tracking pixels, maps, videos and fonts contact outside servers. From that we build categories: necessary, preferences, statistics and marketing.
Banner configuration. We configure the solution you choose (for example Cookiebot, CookieYes or Complianz, or a lightweight custom one where it fits) so that “Decline” is as easy as “Accept” and choices are made per category.
Actual script blocking. We tie analytics, marketing and third-party code to the categories so that nothing loads before consent. We verify the result in the browser network log rather than trusting what the banner says.
Google Consent Mode v2. We set default values for ad_storage, analytics_storage, ad_user_data and ad_personalization and update them from the visitor’s choice, together with Tag Manager and GA4.
Consent log. We enable consent recording so you can show what a visitor chose and when, if ever needed.
Privacy and cookie policy pages. We link the policy pages to the banner and add a footer link for changing consent. You or your lawyer supply the policy text; we place it correctly.
Self-hosted fonts. If the site loads Google Fonts from Google’s servers, we move the font files to your own server so the visitor’s IP address is not sent to a third party just for typography.
Form consent checkbox. We add a consent checkbox and privacy policy link to contact, order and newsletter forms and check the forms still work.

What we need from you

WordPress administrator access, plus view or edit access to Tag Manager, GA4 and ad accounts where relevant.
A decision on which banner solution to use, or agreement that we choose together. Some paid versions depend on site traffic.
Finished privacy and cookie policy texts, or confirmation that they still need to be prepared.

What is not included

Legal advice, drafting policies or certifying compliance.
Building the analytics itself and event tracking: see Google Analytics 4 and Tag Manager and tracking setup.
Other data protection duties such as processing records or data subject requests.
Speed tuning. If banners or scripts slow the site, see fixing Core Web Vitals.

Who it suits

It suits sites and shops that use statistics, Google Ads, Meta ads or embedded external content and want the cookie consent logic to be technically correct. If you need certainty on how the rules apply to you, settle with a lawyer what the site may use before we start.

approx. 3 h Typical scope

50 € Hourly rate + VAT

150 € Estimated total

Get an exact price

This is an estimate, not a quote. We’ll review your site free of charge first and tell you the exact time required. If the job turns out smaller, you pay less – we bill for the time actually spent.

How this job works

Send an enquiry

Send us your site address and a couple of sentences about the problem. We usually reply the same or the next working day.
We review it and give you the price

The assessment is free. You’ll know the exact time and price before you decide on anything.
We do the work and report back

We take a backup before making changes. When the work is done you get a summary of exactly what was done and what to keep an eye on going forward.

Frequently asked questions

Is this legal advice?

No. We do the technical configuration according to the rules you choose. The wording of policies and any legal assessment stay with your lawyer or data protection specialist.

How do you check that scripts really do not load before consent?

We open the site as a new visitor and inspect the browser network log and cookie list to confirm that no analytics or marketing script runs before a choice is made.

What is Consent Mode v2 and do I need it?

It is a way of passing the visitor's consent state to Google services. If you use Google Ads or GA4 advertising features with EEA visitors, it is normally required.

Is the banner software paid?

It depends on the solution. Some are free, others are priced by site size or traffic. We recommend one after looking at your site.

How much does it cost and how long does it take?

We start with a free review and estimate. We bill actual time spent, and duration depends on the number of scripts.

Testimonials

What our clients say

Long-standing partnerships say more than any slogan. Several of the clients below have been with us for over seven years.

We have worked with Birk for eight years now. This time we wanted a new website for the company, and the goals were set high from the very start – in visuals, functionality, manageability and SEO. Thanks to Birk’s professional approach we got a website of a high standard that met our expectations 100%. The collaboration went smoothly because Birk is a very good and direct communicator, helpful, dependable and conscientious.

Karina Riive LIGNAMETS OÜ, FARMLAND PURCHASING MANAGER

We ordered a feature-rich bespoke online store from Zezz. It was also important that it integrate with our accounting software. Zezz handled the task well and has been our day-to-day web development partner since 2018. Overall score 8/10 – there is always room to do better.

Aivo Kuldmeri WESTBERG KAUBANDUS, MANAGING DIRECTOR

As a client you sometimes feel that you don’t know exactly how, and sometimes not even exactly what. But our collaboration has produced a website that our own people value and others try to copy. Thank you for the patience, the good ideas and the understanding. Thank you for visualising it and making it visible. I liked that Zezz keeps its word and stays flexible.

Mart Tilk MANAGER, MÄRJAMAA SPORTS CENTRE

See our clients and testimonials

Get in touch

Let’s talk about your project

The first hour of consultation is free and comes with no obligation. We usually reply the same or the next working day.

The first hour is free – even if we don’t end up working together
You get a concrete price and timeline, not a vague “about”
No sales pressure and no automated follow-up calls

+372 5685 6556 hello@zezz.ee

Request a quote

Describe what you need in a couple of sentences. We’ll get in touch and arrange a free consultation.

Your details are never shared with third parties or used for newsletters.