Aknakoda facelift
#facelift #wordpress #ux/ui
Project and case study: Aknakoda facelift
Refreshing the Aknakoda website was a small project, but one worth highlighting. What made it notable was that a significant result was achieved in very little working time (around three working days), without any need to build an entirely new website. We had already been working with the client for some time on maintenance and smaller changes.
We had noticed for a while that the site, built in 2016, was starting to show its age and needed a refresh. In our judgement the dated appearance may well have been holding back the number of enquiries coming in through the website. Technically the site was still in good shape, because it had been updated regularly, and the client was happy with its structure and general layout.
After a thorough discussion we decided to concentrate on refreshing the site’s visual identity. Our UX/UI designer created new designs for the front page and the content pages, updating the fonts and the colour scheme and providing guidance for the remaining pages. The header and footer changed the most. Drawing on long-term analytics, we also adjusted the site’s navigation and improved the calls to action, so that visitors are guided more effectively towards the things we wanted them to do.
The design work was followed by a quick development phase. We made styling changes across the site, built a new header and footer, refreshed the front page and made the necessary corrections to the content pages. The result gave the impression of an essentially new website, without the need for large-scale development.
We analysed the results of the project by comparing the volume of enquiries received through the website in the period after the update with the same period a year earlier. The results showed that enquiries grew by 10%. The client recouped the investment in a very short time.
It is worth mentioning that we only measured contacts that came through our own enquiry module. Unfortunately we have no data on indirect enquiries, which may have made the real increase larger still.
This project is a good example of how noticeable results can be achieved with a small budget and a few smart decisions.
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